Marketing is how you generate revenue. Make this relationship very clear.! Do you hate cold calling? So do I! This is why I’d rather have clients call me, rather than me call clients. Its a heck of a lot easier when your phone rings off the hook. rather than waking up and wondering how you’re going to pay your bills!
So bridge the gap between coaching/training and marketing! When they are tied at the hip, its a lot easier to do both!
Coaching/Training is a two way street, so is marketing!
But what direction are you always working in? when you are the single point of failure, you will likely fail in some way, so take the load of of you and have your students peer edit your work for free!
You will need an outlet for your marketing efforts. We have this website and www.TheCodeOfLearning.com which is for our students of information security.
Dont try to reinvent your own marketing, copy what works and use that!
How many coaches/trainers do you have? if you are the only trainer, then that is a 1 way street. You have to get coaching and training on how to make your business succeed! I/We often spend over 10,000/year on coaching, products, and research that we use to make our product stream better!
Grade yourself on how much you spend learning to be an expert trainer or marketer!
A – 30+K / year
B – 10,000 to 30,000 a year
C – 3,000 to 10,000 a year
D – less than 1,000-3,000 a year
E – less than 100.00 a year
F – no money per year